Metro is a community of faith that is redefining Christianity in their town. Though a client for the last 4 years, Metro recently asked MD to create a new identity, print campaign and website.
The goal was to create an authentic look and feel that captured their postmodern targeted audience. Our finished logo is likened to an urban club scene. A young, retro logotype with the by-line “Love is my cause” was our recommendation. “Love is my cause" was the campaign generated by The Media District to communicate Metro's deep desire for loving their local and global neighbors in practical ways. With a recent marketing trend to gather people behind a cause, we thought we would jump on the bandwagon and utilize this culturally relevant term.
For the website, we created a custom social network. Members look to the site to connect to what is happening in the church. Event pages, Podcasts of the services, Volunteer schedules, and topical blogs were just some of the features we customized to fit this congregation’s needs. This identity campaign’s finished product includes a logo, palm cards, promotional marketing pieces and website.